Because almost 80% of visitors to the Buy As You View website were using mobile devices, all web designs were created “mobile first”. This method prioritises the designs for mobile users and then scales them up for larger devices.
By using a combination of hand-drawn wireframes, Adobe XD working wireframes and InVision prototypes we have designed a range of responsive sites and pages. Designs were also refined by usability testing with real users.
By using these techniques, we can ensure that web pages are optimised to provide a great User Experience (UX) which will, in turn, help improve things like conversion rate.