The East Street Deli Branding

The East Street Deli is an independently owned delicatessen in Wimborne, Dorset run by husband and wife team Simon and Claire Warren.

We worked with Simon and Claire from the very start providing input on the name before undertaking extensive creative work on the identity itself.

Working initially from mood boards and a brief supplied we went through a variety of ideas looking at various font and graphic combinations.

The final brand used a combination of illustration, hand-drawn styles, and modern typography to create an identity that reflects the ethos of the East Street Deli – combining contemporary ideas with a good old-fashioned personal service.