Buy As You View Responsive Website Design
At Yellow Cat Design, not only can we design and build your website, we can also manage and optimise it for you on an ongoing basis.
For Buy As You View this included ongoing website monitoring, analysis and optimisation using tools such as Google Analytics, Power BI, heat maps, website recording and usability testing.
This in-depth analysis helped influence design changes to deliver UX (User Experience) improvements. To create new, optimised pages required wireframing and prototyping. For more details about wireframe designs click here.
New homepage design – Tablet Portrait
New homepage designs created based on heatmap analysis and user testing.
Product Page – Mobile Version
The product page was re-designed using heatmap analysis and UX best practice.
Product Page Add To Basket – Mobile Version
As part of the product page re-design the layout was condensed and simplified to make the add to basket button more accessible.
Homepage Mockup – Mobile Version
New homepage was designed “mobile first” to ensure optimum user experience for the near 80% mobile users.